New immersive experience from Malaria No More UK shows how innovation and partnerships can help defeat malaria

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Published: 4 November 2024

Joy Phumaphi, ALMA’s Executive Secretary, joined Malaria No More UK for their launch of the Zero Malaria Experience in London today, alongside other malaria partners.

The Zero Malaria Experience is an immersive interactive artwork that combines the powers of technology, art and data to tell the story of how game-changing investments in malaria tools and innovation could get us to the finish line. Along with the immersive experience, a supporting campaign film features David Beckham alongside global health experts and campaigners emphasising the power of collaboration in the malaria fight.

The experience highlights how we can save millions of lives if we bring together existing tools – such as mosquito nets – with new scientific breakthroughs – like the game-changing vaccines. New research from Imperial College London estimates this approach could save more than 13.2 million lives over the next 15 years.

Unlocking funding and innovation to defeat the perfect storm

At the launch, the ALMA Executive Secretary shared that despite saving over 11 million lives since the turn of the millennium, progress has stalled. We now face a perfect storm that threatens to destroy this progress – funding gaps, climate change, insecticide and drug resistance, malaria transmission in urban areas and humanitarian crises.

To tackle the perfect storm and get back on track for malaria elimination, Joy Phumaphi emphasised the importance of governments supporting the full replenishments of Gavi and the Global Fund and ensuring that the innovative tools to defeat malaria reach the countries of Africa battling the disease.

Strengthening our partnership with Malaria No More UK

After a decade of close collaboration with Malaria No More UK, we announced our strengthened partnership in September 2024.

Along with joining Malaria No More UK at today’s Zero Malaria Experience, we are working with them on other innovative approaches to raise malaria up on the global agenda.

Through this, we aim to build a far-reaching social movement – uniting the RBM Partnership to End Malaria, malaria partners, political leaders, private sector leaders, youth leaders and civil society to achieve our goal of defeating malaria. With these powerful partnerships, we have the opportunity to turn the tide against malaria and save millions of lives.